Sunday, January 5, 2014

How a typical online store works?

Fore ground:

To begin with, we will look at a straightforward online store like Amazon.com or flipkart.com. Such stores sell physical objects like books, DVDs and clothing, and digital information like MP3 music files, digital videos and software.
Most online stores have the same fundamental structure:
  1. An interface that allows you to search for products or services
  2. A shopping basket where you can list items you wish to purchase
  3. A checkout procedure
Some online stores will require you to create an account with them before you can purchase anything. Others will allow you to do once-off purchases without signing up for an account.

Why sign up for an account at an online store?

An account can be useful:
  • It allows the site to record your credit card and contact information so that you do not have to re-enter it every time you want to make a purchase.
  • It can keep a record of things you bought in the past.
  • It can generate suggestions for things you might want to buy, based on your past browsing and purchasing record.
Some sites offer additional benefits to account holders, such as:
  • Member discounts and special offers
  • Newsletters or updates on the items you purchased

The checkout process

Most sites make it very easy to buy online. Every step is clear, and you will have many chances to change your mind. You can cancel the process at any point and see the total you will pay, including shipping costs, before you make the payment.

Example: Amazon.com

In this example, we are assuming that you have searched for and found an item you wish to buy on Amazon.com.
Choose the item you want, and add it to your shopping cart by clicking on the “Add to Cart” button. The “Buy with 1-Click” option means that you will bypass the checkout procedure described below and buy the item immediately.


If you first want to check what you are about to buy, you can go to your “shopping basket” by clicking on the shopping basket icon at the top of any page. The shopping basket is a page that keeps track of all the items you wish to buy or have bought in the past. Notice the “Save for later” and “Delete” buttons in the screenshot below.


If you are ready to buy, click the “Proceed to Checkout” button. This button takes you to a page where you can specify how you wish to pay for the items in your cart.


This will take you to a series of pages in which you can fill in your personal details, your postal address and your payment method – for example, your credit card number. There may be several “continue” buttons. These will take you to the next page, and won’t trigger payment.
When you have filled in all the necessary information, you will be shown a final page on which all the details are displayed.


If you are satisfied, you can click on the “Place your order” button. This button will trigger payment. On other sites, this button may be called “purchase”, “submit payment”, “pay now” or something similar. Don’t click on this button more than once, as in some cases it could result in more than one order being placed.


Once your order is processed, the site will give you feedback on its success. This may take the form of a page containing an order number, or an email with the details of your transaction. This is important information. You will need it if anything goes wrong with your order or if you are not satisfied with the product you purchased.

Some tips for pain-free checking out

  • Stay calm. You can change your order or cancel at any stage – right until the final stage of submitting payment. Many sites even allow you to cancel the purchase after that point, but that is obviously not ideal.
  • Don’t hit the “back” button of your browser, as this may confuse the process. If possible, look for “edit”, “delete order” or “cancel” buttons in the shopping site itself.
  • Only hit the final button if you are sure. An incomplete checkout won’t be processed, and no payment will be made.

Shopping safely

  • Check the URL in the address bar. If you are about to enter sensitive information on a website, always have a quick look at the URL of the site in the browser’s address bar. If it is a secure site, the URL will start with the letters “https”. A normal site will have the letters “http” without the final “s”.

  • Look for the lock. Your browser will display a small lock icon. Depending on the browser you use, it may be in the status bar at the bottom of the browser or in the address bar at the top.

  • Take care when sharing your information. Never give your credit card number over the telephone unless you initiated the call. Never respond to an email that asks for sensitive information.


Back Ground:

eCommerce stands for Electronic Commerce, which is in itself a broad term for selling on the internet through a website, electronically. With the ability to process credit cards electronically on the internet, just about anything can be sold on the web.eCommerce websites are built differently, but they all use the same basic functions. The ability to accept credit cards is clearly a defining factor. Most times the credit does not actually process through your website, for security reasons, but processes through a payment gateway(like paypal.) A payment gateway is a company that works with the credit card companies to be sure that all credit card transactions are processed securely and credit card numbers are not stored by small businesses. 


You must have an account with a payment gateway to accept credit card on your website. Although your transactions will process through a gateway, the viewer will never know or be directed away from your website. Your website will be guarded with 128-bit encryption using an SSL certificate, making fraud nearly impossible. When a purchase is made the money will be transferred directly into your businesses' bank account. 
When an order is placed, the customer's purchase and payment information will come into your administration section. You will login with your desired username and password to view this information.

Friday, January 3, 2014

Ecommerce in India


First of all, WE WISH YOU A VERY HAPPY NEW YEAR 2014 AND ON THIS OCCASION, WE WISH TO PUBLISH THIS POST

India's e-commerce market grew at a staggering 88 per cent in 2013 to USD 16 billion, riding on booming online retail trends and defying slower economic growth and spiraling inflation.


WHY: The increasing Internet penetration and availability of more payment options boosted the e-commerce industry in 2013. Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. According to the survey, India's e-commerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88 per cent to touch $16 billion in 2013. The survey estimates the country's e-commerce market to reach USD 56 billion by 2023, driven by rising online retail. As per responses by traders and organised retailers who participated in the survey, online shopping grew at a rapid pace in 2013 due to aggressive online discounts, rising fuel prices and availability of abundant online options.To make the most of increasing online shopping trends, more companies are collaborating with daily deal and discount sites. The prominent points like ease of shopping from home, home delivery, no traffic congestions to be faced are some of the factors helping E-commerce industry grow in India.



And then there are factors which is hampering E-commerce growth in India like lack of trust , not able to touch and feel the item which consumers want to purchase etc. Let us see one very interesting infographic about why people do not buy online in India.





WHAT: The products that are sold most are in the tech and fashion category, including mobile phones, ipads, accessories, MP3 players, digital cameras and jewellery, among others.






WHO: According to a survey, India has Internet base of around 150 million as of August, 2013. Among the cities, Mumbai topped the list of online shoppers followed by Delhi, while Kolkata ranked third! In which, 65% of online shoppers are male while 35% are female.



Besides,age-wise analysis revealed that 35% are aged between 18-25 years, 55% between 26-35 years, 8% in the age group of 36-45 years, while only 2% are in the age group of 45-60 years. Having close to 10 per cent of Internet penetration in India throws a very big opportunity for online retailers to grow and expand as future of Internet seems very bright.



WHERE: Top 10 Online stores in India are:


1. Flipkart- is an Indian e-commerce company founded in 2007, by Sachin and Binny Bansal and head-quartered in Bangalore, Karnataka. It is considered as the e-commerce company that made online shopping popular in India. Though e-commerce investment opportunities are shrinking in past 1.5 years, Flipkart continue to be dominant player in the online shopping in the sub-continent. In last 3 years nearly 53 e-commerce Indian firms have raised $853M from venture capital, but only 11 have managed to raise further rounds of funding. They are continuously proving themselves to be gigantic, unbeatable leader in e-commerce (India) and shutting down all doors for new or existent competitors, there by alarming possibility of ‘’Lets Shop it’’ being replaced soon by ‘’Lets Flip-kart it’’ in near future,


2. eBay India- is stepping up investment in India to boost its share of a market dominated by domestic players such as Flipkart and fend off encroachment from arch-rival Amazon.com. The e-commerce company dipped a toe into the Indian market seven years ago and stuck with a cautious approach, even as local upstarts made splashy grabs for business in a tiny but growing market.,


3. Snapdeal- started in February 2010 as a daily deals platform but expanded in September 2011 to become an e-commerce company via a marketplace model.With 20 million registered users, SnapDeal is one of the first and largest online marketplace in India offering an assortment of 4 million+ products across diverse categories from over 20,000 sellers, shipping to 4000 towns and cities in India.In the 3rd round of funding of $50 million eBay came out as the largest investor in Snapdeal.The investment also includes a commercial partnership under which eBay will get access to Snapdeal’s 20 million registered users, logistics software and distribution network.from its co-founder we came know that Snapdeal will offer a limited number of products on eBay India and eBay too will list its merchandise on Snapdeal, following the partnership,


4. Amazon India- market place is a platform where third party retailers can sell books, movies and TV shows. Entry of Amazon in the Indian market will increase competition for existing market leaders like Flipkart.


5. Myntra- established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007, it has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners. It currently offers products from more than 350 Indian and international brands in fashion and casual lifestyle products,


6. Shopclues- is an online retail website, headquartered in Gurgaon, India. The company was founded in the Silicon Valley, USA. As per the citation, ShopClues joined as 35th entrant in the Indian e-commerce in 2011 and is reported to have made its way to the list of the top 6 and is known to be popular among shoppers in the 18–24 years age group who regularly shop from the wide assortment of items including mobile phones, laptops, tablets, electronics,home décor, footwear, apparel, fashion accessories, books & music, etc.,


7. Domino's- domino's pizza is a familiar pizza chain in the world and you can order pizza online. Domino's India group was very successful in offering its services through Cash on Delivery.This company shipped about 3.7 crore pizzas in the year, equaling to 1 lakh pizzas sold per day.The pizzas sold for a total of Rs 600 crore, translating into an average price of Rs 162 per pizza.The business operated via 380 stores in 90 cities; that is, approximately four stores per city. Each store sold approximately 1 lakh pizzas a year or about 300 pizzas a day. That’s about 25 pizzas an hour. The company recorded a net profit of Rs 90 crore. This equals to Rs 25 per pizza or a 15 per cent margin on the sale price. thus proving that CoD is not too bad for an online store ,


8. freecharge- was started in August, 2010 by Kunal Shah of Accelyst Solutions Pvt. Ltd. It provides online facility to recharge any prepaid mobile phone in India. By January 2012, the number of registered users of the website were 1.5 million which increased to 2.8 million by November 2012. The company currently has a patent pending status for its business model., It provides online facility to recharge any prepaid mobile phone in India. The amount paid by the user for recharge is returned in form of shopping coupons of some of the top retailers in India, thereby making the recharge virtually free.


9. Jabong- is an Indian fashion and lifestyle e-commerce portal, started operations in January 2012. It retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company is headquartered in Gurgaon, NCR. In March 2013, Jabong was shipping 6000-7000 orders a day. In March 2013, the annual revenues of Jabong was estimated to be 100-150 mn USD. In less than 20 months, Jabong.com became the third-most visited online shopping website.During September 2013 Jabong was shipping 14000 orders on daily basis out of which 60% were from small towns.and


10. Tradus- is an online auction company that operates in Europe. The company, a subsidiary of South African media group Naspers since March 2008, operates across Europe using many different brands. Tradus operates a business model similar to eBay. Therefore it tends to concentrate in countries where eBay is either not present nor is the market leader and where Tradus is (or can be) market leader.

Despite of growth in ecommerce industry in India, many companies are losing the battle! according to an analysis, its said the CoD model in India is the main cause of the shut downs.

About 100 to150 e-commerce ventures have folded up in 2011. Over two dozen have already shut shop this year. The mortality rate is high, especially among the e-retailers, and we expect the numbers to increase manifold this year. The market structure right now doesn't allow profitability and hence not a single company in the space has posted profits so far. Price war among the firms, many of whom burned huge cash on promotions and marketing, ended up going under or getting acquired by larger players.

One of the other major factor apart from price war is cash on delivery mode which hurts bottom line of cos like Flipkart, Snapdeal due to extra associated costs. Ecommerce companies may be growing at an explosive pace, but their overdependence on cash-on-delivery mode of payment remains worrisome, particularly since online retail ventures in India are not yet profitable.Cash-on-delivery, where customers pay for products at the time of receiving them, still accounts for up to 60% of transactions, according to a study by Internet and Mobile Association of India and audit firm KPMG. This, despite sales at some of these ventures expanding at over 500% annually. With the additional processes required for cash-on-delivery orders, their longer payment cycle, higher instances of returns and associated costs are hurting margins.These transactions add about 3% additional costs which translates to an increase in cost by at least 30 per transaction for E-commerce companies. "Extra costs are incurred for the additional verification calls for cash-on-delivery orders, collection charges by courier companies as well as two-way transportation charges in case of returned goods.The problem of returns is that we have to bear the courier charges for the return and goods can get damaged during the returns process." says the business head!

ALL THE BEST to the online shoping sites in India!